The Xiris Blog

Marketing your Welding Products with Weld Videos

Posted by Cameron Serles on Tuesday, February 28, 2017 @ 04:30 AM

Why should your customers buy from you rather than your competitors?

It can be easy to take for granted that your processes are more efficient, your production environment healthier and your service levels higher than your competitors.  However, if your customers don’t recognize your advantages, you could be missing out on an opportunity to gain a competitive edge - and increase your sales.

How do you communicate with your customers in order to stand out from the crowd?  If you make a product for the welding industry, a novel approach is to use the Xiris Weld camera to produce stunning videos of your unique process to clearly demonstrate what your product does.  Using the Xiris Weld camera, you can acquire high contrast, clear images that show off the processes that make your product special. 


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A Clear Image of the Welding Process Demonstrates your Product Quality

Using a Xiris Weld camera to image your product’s welding process is an inexpensive and quick way to help your customers visualize the benefits you are offering them.  Recorded video is easily generated, eliminating the need for expensive production facilities, animation or computer graphics.

Imagine for example that you have developed a new or improved magnetic oscillator technique and you want to show it to the world!  What better way than to record a video showing the problem to be solved and the process resulting from the application of your product. 

One example of this is the Spin Arc welding process.  Once thought to be obsolete, spin arc welding is making a comeback that needs to be explained to prospective customers.  By presenting a video of the process, customers can clearly see the benefits of high deposition rates, better side wall penetration and the elimination of the need for torch oscillation, as seen in the sequence of images below:

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Three Time-Lapsed Views of a Spin Arc Process in Action

Not only will the Xiris Weld camera improve your own welding processes, it can be a powerful marketing tool as you seek to grow your market share. 

For more information on how Xiris Weld Cameras can help monitor your weld processes and grow your sales, visit Xiris.com

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Topics: quality control, weld video, Xiris, welding, productivity tools, marketing